Olympic Design, olympia, design, screendesign, mediadesign

Welcome to The Olympic Design.com - The world of the olympic design, olympia, design, screendesign, mediadesign

· Welcome to The Olympic Design.com

Welcome to The Olympic Design.com - The world of the olympic design,  olympia, design, screendesign, mediadesign |  · Welcome to The Olympic Design.com | Olympic Design, olympia, design, screendesign, mediadesign

Sydney 2000

Energy and irreverence were two themes that first captivated the SOCOG Creative Services team that
coordinated the branding package for the Sydney 2000 Olympic Games.

Fluid Energy Graphic – The patterns in the Fluid Energy Graphic are similar to the affect on water when something is thrown into it: kinetic energy is created and concentric rings emanate out from a central point across the water surface. An expanding wave grows, catching other energy waves in its wake. This visual metaphor also describes how the Olympic spirit set off a chain reaction in the Australian public, and the way that energy moves through water or the body of an athlete. They are symbolic of the passion demanded for Olympic competition and the streamlined, fluid movement of the athletic body in action. Perhaps the most powerful and literal interpretation of the Fluid Energy Graphic is as a reflection of the Olympic rings in the deep blue hues of Sydney Harbour. Inspired by the vitality of the Australian environment and its people. Elegant, swirling shapes and concentric forms suggest the vibrant waters of Sydney Harbour, at the heart of the Host City.

These graphic elements echo the Olympic spirit’s ancient power. Australian landscape forms and the energy of fire are also apparent. Areas of the graphic suggest flickering flames, or the ‘heat haze’ effect
often experienced in rural and urban areas of Australia on hot days. They are symbolic of the passion demanded for Olympic competition and the streamlined, fluid movement of the athletic body in action.

Outdoor

       
   
   
   
   
   
   
   

 

Indoor

       
   
   
   
   

 

Olympic Tower

       
   
   

 

Signal System

       
   
   
   
   

 

Uniforms

       
   

 

Olympic Venues