It is composed of the text “LA 28” and the Olympic rings. While the letter “L” and the figure “28” are stable, the “A” is interchangeable, to reflect the diversity and many faces of Los Angeles. Leading figures from the worlds of sport, entertainment, the economy and the arts helped to create the emblem by contributing their own personal “A”. The emblem is designed to be a platform for creativity, self-expression and inclusion. The emblem was built for the digital age, and is designed to evolve over time. It was unveiled on 1 September 2020.