The visual identity for Milano Cortina 2026 showcases an innovative design language that celebrates the beauty and spirit of Italy, highlighting the distinctive charm of its cities and venues. This dynamic Look of the Games is shaped by the country’s energy, enthusiasm, inclusiveness, and creative talent, making it instantly recognizable. It aims to invite visitors from around the world to experience the revitalized "Italian Spirit" and to leave an enduring impression on the legacy of the Games.
More than just a design concept, the Look of the Games serves as the visual signature of each Olympic and Paralympic edition. It captures the essence of the host nation, blending its cultural heritage and artistic expression into a cohesive identity. For Milano Cortina 2026, this identity was born from a creative process rooted in the Brand Personality, exploring a new vision of Italian beauty that reflects the country’s core values and positive attributes, especially its talent.
The exploration of Italian talent led to the idea of the human gesture, a central element in the visual language of the Games. Gestures, deeply embedded in Italian culture, are more than mere movements; they are a powerful form of expression that connects to the Italian identity on a universal level. This theme of human gesture weaves together the emblem, the typography, and the visual assets of Milano Cortina 2026. It symbolizes identity and emotion, reflected in everything from a designer’s pencil stroke to the brushstroke of an artist, the skill of a chef, or the precise movements of an athlete.
The core visual concept, "The Vibes," embodies this theme of the human gesture. It is a fluid, expressive element that will be seen across venues, slopes, and host cities, as well as in merchandising and all communications, both online and offline. The Look of the Games will be the unmistakable image seen by billions on screens worldwide, experienced by fans on the slopes and in the arenas, and present in the stories told by the media about the outstanding achievements of the world’s top winter sports athletes.

© 2024 Organizing Committee for the 2026 Milano Cortina Olympic and Paralympic Winter Games