Lecture | The Future of Olympic Legacy

For the 40th anniversary of the XIV Olympic Winter Games, I was contacted by the Creative Director of the Olympic Museum, Mersel Bujak, to participate as a guest speaker in the celebrations. Additionally, this event was envisioned as a kick-off moment to establish a new Olympic library in Sarajevo. Symbolically, my book „Olympic Games - The Design“ was to be introduced as the inaugural work for this new library.

The Swiss Embassy in Bosnia and Herzegovina supported this event financially, which took place during the period of January/February 2024. The theme of the event series was „The Future of the Olympic Legacy.“ On January 29, the series kicked off with the first event featuring my lecture on the history of Olympic design. The presentation covered the origins and founding of the Olympic movement in 1894, the invention of the Olympic rings by Pierre de Coubertin in 1913, the first logos and pictograms in Olympic history, the evolution of today‘s complex corporate designs, and, of course, the magnificent visual identity of Sarajevo 1984.

For this solemn occasion, the Mayor of Sarajevo, Benjamina Karić, the Swiss Ambassador to Bosnia and Herzegovina, Daniel Hunn, and the Director of the Olympic Museum of Sarajevo, Senka Ibrišimbegović, were present. Additionally, many students from the Academy of Fine Arts of the University of Sarajevo, were also in attendance.